The structure of Bayard Canada has been inspired by its sister company in Paris, Bayard Presse International SA. Bayard Presse SA is one of France’s oldest publishing groups, and one of its largest. Bayard SA produces books, magazines, newspapers, and new media, such as websites and CD-ROMs, for three target markets — youth, senior and religious — worldwide.
Bayard SA became a presence in the United States in 1999, when it acquired Twenty-Third Publications, who specialize in the publication of books, videos and magazines with a pastoral content. In 2001, Bayard Inc. acquired the magazine Catholic Digest, a leader in its market with millions of readers. The headquarters of Bayard Inc. in the United States are in New London, Connecticut.